Sales and Marketing Strategy in
era of sustainable development

Time: November 22 – 23, 2024
Location: VinUni University, Hanoi

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Sustainability has become a universal concept today, covering the general development strategy, not only limited to environmental protection, but also promoting prosperous social development, ensuring that current and future generations benefit from resources and progress.

We, as sales & marketing professionals with significant influence, need to bring to ourselves a strategic mindset towards creating long-term value for both business and society.

HOT TOPICS
DISCUSS

Sustainable Marketing Strategies

Sustainable Sales and E-commerce Strategies

Green Communication and Social Responsibility

Technology and Innovation in Sustainable Marketing

Customer Experience and Customer Relationships Based on Sustainable Values

Sustainable Product and Service Development

Sustainable Human Resource Development/Training

ESG and Business Ethics

Purpose-driven: Brand Building Strategies Based on Sustainable Philosophies

Green and Responsible Advertising Technology

Building a Sustainable Corporate Culture

Building Sustainable Agency/Client Relationships

8 YEARS VSMCAMP
8 YEARS OF OPENING A VISION FOR VIETNAM’S SALES & MARKETING INDUSTRY

Founded in 2016, VSMCamp – National Sales & Marketing Congress and CSMOSummit – Sales & Marketing Directors Summit are the largest annual 2-in-1 industry events in Vietnam, gathering leading domestic and foreign experts to share breakthrough trends that will lead and influence industry activities for many years to come.

Each year the event attracts more than 1,500 attendees, from businesses, agencies, academia, training, and strategic consulting.

Program Content

Check out the list of upcoming keynotes and panels and pre-plan your sessions accordingly to get the best experience attending VSMCamp & CSMOSummit.

  • 08:00
  • VinUni

Check-in

Đón khách

  • 08:30 - 10:30
  • VinUni

PHIÊN TOÀN THỂ

Opening SessionWelcome & IntroductionOpening Speech by CSMOWelcome Speech by VinUniKeynote 1: Green Consumption and ExportKeynote 2: Vững bền để phát triển hay Phát triển nhưng vững bền: Chọn gì cho ta?Keynote 3: Tác động của AI đến tiếp thị bền vững: 5 năm tới (AI's Impact on Sustainable Marketing: The Next 5 Years)

  • 10:30
  • VinUni

TEA/COFFEE BREAK

  • 10:45 - 12:15
  • Vin Uni

Chương trình

Fireside Chat: Con đường phát triển bền vững cho nông nghiệp Việt để chinh phục thị trường thế giới Panel Discussion: Phát triển bền vững - chiến lược kinh doanh hay là sự lựa chọn mang tính đạo đức?

  • 12:15
  • Vin Uni

LUNCH BREAK

  • 13:30 - 15:30
  • VinUni

Chương trình từ Panel 1 đến Panel 5

[Panel 1] - ESG & đạo đức kinh doanh[Panel 2] - Xây dựng văn hoá doanh nghiệp bền vững[Panel 3] - Sales & marketing trong chiến lược chuyển đổi xanh[Panel 4] - Trải nghiệm khách hàng và quan hệ khách hàng dựa trên giá trị bền vững[Panel 5] - Marketing bền vững

  • 15:30
  • VinUni

TEA/COFFEE BREAK

  • 15:50 - 16:46
  • VinUni

Chương trình Panel 6 đến Panel 10

[Panel 6] - Phát triển sản phẩm trong chiến lược bền vững[Panel 7] - Truyền thông xanh và trách nhiệm xã hội[Panel 8] - Chiến lược sales và thương mại điện tử bền vững[Panel 9] - Xây dựng nguồn nhân sự bền vững[Panel 10] - Diễn đàn xây dựng quan hệ Agency & Client bền vững

  • 17:45
  • VinUni

ENDING DAY 1

  • 18:00
  • Đang cập nhật

GALA DINNER/NETWORKING

  • 8:00
  • VinUni

Check-in

  • 08:30
  • VinUni

Opening Session

Welcome & Introduction / Wrap up of Day 1

Mr. Le Quoc Vinh
Vice President, CSMO Vietnam; Chairman & CEO, Le Group of Companies
  • 09:00
  • VinUni

Keynote 1: Xu hướng chuyển dịch xanh từ các tập đoàn đa quốc gia và bài học cho Việt Nam

  • 9:30
  • VinUni

Keynote 2: Xây dựng tổ chức có tính thích ứng để phát triển bền vững

Ms. Nguyen Thi Minh Giang
Founder & CEO NEWING
  • 10:00
  • VinUni

Keynote 3: Master the marketing game: Your career blueprint (Làm chủ cuộc chơi ngành marketing: bản thiết kế sự nghiệp của bạn)

Ms. Nguyen Quynh Trang
Vice President, CSMO Vietnam; Co-Founder, OnAir
  • 10:30
  • VinUni

TEA/COFFEE BREAK

  • 10:45
  • VinUni

Panel Discussion

Ms. Nguyen Quynh Trang
Vice President, CSMO Vietnam; Co-Founder, OnAir
Ms. Nguyen Thi Minh Giang
Founder & CEO NEWING
  • 11:45
  • VinUni

Action to be made: SM4S Agenda

Báo cáo về kế hoạch hành động của “Cộng đồng sales & marketing vì sự phát triển bền vững”

Ms. Huynh Thi Xuan Lien
Vice Chairwoman, CSMO Vietnam; Chairwoman of the Members' Council, CAO Fine Jewelry
  • 12:15
  • VinUni

LUNCH BREAK

  • 13:30
  • VinUni

Keynote 4: Tác động của AI đến tiếp thị bền vững: 5 năm tới (AI's Impact on Sustainable Marketing: The Next 5 Years)

Mr. Marc Kramer
Bachelor of Business Administration, College of Business and Management Faculty, VinUni
  • 14:00
  • VinUni

Keynote 5: Thúc đẩy tăng trưởng nhanh thông qua các giá trị văn hóa cốt lõi (Empowering Rapid Growth through Core Culture Values)

Mr. Hoang Viet Ha
Director, Swinburne Vietnam
  • 15:00
  • VinUni

TEA/COFFEE BREAK

  • 15:15
  • VinUni

Keynote 6: Định hình Chất Việt trong Quản trị Hiện đại

Ms. Do Thuy Duong
Founder & CEO, TalentPool
  • 15:45
  • VinUni

Keynote 7:

Mr. Hoang Nam Tien
Vice Chairman of the School Board, FPT University
  • 16:15
  • VinUni

Panel Discussion

  • 17:15
  • VinUni

ENDING / PHOTO SESSION / NETWORKING

Mr. Nguyen Duc Son
Founder & CEO, Interloka Brand Agency
Mr. Hoang Viet Ha
Director, Swinburne Vietnam
Mr. Marc Kramer
Bachelor of Business Administration, College of Business and Management Faculty, VinUni
Mr. Hoang Nam Tien
Vice Chairman of the School Board, FPT University

Speaker List

Don’t miss your chance to ‘get ahead’ of the future and network with top leaders.
The list of speakers for VSMCamp & CSMOSummit 2024 is constantly updated.

Mr. Hoang Nam Tien
Vice Chairman of the School Board.
FPT University
Ms. Nguyen Thi Thanh Thuc
Chairman of the Board of Directors and General Director
AUTOAGRI Software Technology Joint Stock Company
Journalist Vu Kim Hanh
Chairwoman
High-Quality Vietnamese Goods Business Association
Mr. Tran Bang Viet
Senior Consultant, CEO
Dong A Solutions
Ms. Nguyen Thi Minh Giang
Founder & CEO
NEWING
Mr. Le Quoc Vinh
Vice presidentCSMO Vietnam
Chairman & CEOLe Group of Companies
Mr. Nguyen Duong
Founder & Chairman
VPERIA
Mr. Nguyen Dinh Thanh
Co-Founder
Elite PR School
Mr. Tran Tuan Viet
CMO
F88
Mr. Hoang Viet Ha
Director
Swinburne Vietnam
Prof. Laurent El Ghaoui
Vice Provost of Research & Innovation
VinUni
Mr. Marc Kramer
Bachelor of Business Administration
College of Business and Management, VinUni
Mr. Stephen KREPPEL
CEO
The Nation Consultancy, Mongolian National Marketing & Coordination Organisation (MNMCO)
Ms. Huynh Thi Xuan Lien
Vice presidentCSMO VIETNAM
Chairwoman of the Members' Council, CAO Fine Jewelry
Ms Dang Thuy Ha
Director of Research, Consumer Insights
NielsenIQ Vietnam
Ms. Pham Thi My Le
Chairwoman of Directors
Le&Associates
Mr. Phan Minh Thong
Chairman of the Board of Directors
Phuc Sinh Group
Ms. Do Thuy Duong
Founder & CEO
TalentPool
Ms. Nguyen Quynh Trang
Vice presidentCSMO Vietnam
Co-FounderOnAir
Mr. Xavier Depouilly
General Manager
Indochina Research (Vietnam) Ltd.
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Tickets are officially on sale!

All in One

  • eTicket for 2 days
  • Teabreak, lunch box
  • Link to documents of program
3,500,000 VND
VSMCamp 2024
22/11/2024
CSMO 2024
23/11/2024
Networking Party
Late Afternoon 22/11/2024

Combo Ticket

Included: VSMCamp 2024, CSMO 2024
  • eTicket for 2 days
  • Teabreak, lunch box
  • Link to documents of program

* Ticket price: Does not include overnight stay, shuttle bus, transportation

VSMCamp & CSMO Summit over the years

[2023] Smart X – Growth Strategy, Smart Revenue
[2022] Digital experience in Sales & marketing strategy
[2020] Reconnection – Reconnection after covid-19
[2019] MiracleX – Customer Experience in the Digital Age
[2018] CreaTech – The marriage of Creativity & Technology
[2017] Building Digital Transformation Digital Transformation
[2016] Building sales & marketing strategy for national brand

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