Mr. Francisco Heranz ‘Paco’
Francisco Herranz has been linked to the world of technological solutions for companies over 20 years, in companies such as Netjuice, FullSIX or Enala and for clients such as PRISA, Globalia or Universia.
After the launch of Kootae Labs and its subsequent sale to SHR Global in 2019, he decided to continue with Artificial Intelligence and Big Data in 2020, discovering Customer Data Platforms, a groundbreaking technology that was beginning to emerge in the USA.
Upon entering this new market, he observed the huge gap that was being generated due to the difficulty for Non-Technical people to access this technology. This led to the idea of FLYDE, the first accessible and easy-to-use CDP.