Mr. Pham Vu Tung has been a companion and strategist in shaping marketing directions for the consumer goods, fashion, and professional beauty industries in Vietnam.

With 30 years of dedication to business development and marketing, Mr. Pham Vu Tung is recognized as an expert in sales management and cultural-driven marketing strategies. From 1996 to 2009, he contributed significantly to Piaggio’s success in Vietnam, positioning Vespa as a lifestyle icon for urban youth. He also introduced global eyewear names such as Ray-Ban, Dolce & Gabbana, Burberry, and Versace to Vietnamese consumers, opening a new era for the luxury eyewear market in the country.

Currently, in addition to lecturing at universities and serving as a senior expert for CSMO, Mr. Pham Vu Tung is the Chief Marketing Officer of CNG Group – the company behind nearly 20 leading beauty brands including Davines, TIGI, Moroccanoil, JAAS, and Number Three. In this role, he continues to inspire innovation, spearhead strategic direction, and shape sustainable and professional beauty trends, contributing to raising the standards of Vietnam’s hair and beauty industry.