In 1997, he became Restaurant Manager, in charge of KFC Vietnam’s first store at Saigon Superbowl. He has been trained and applied the knowledge of customer care and customers are the focus of the leading corporation. World of Services: YUM! since 20 years old!

His most recent job is Retail Channel Manager – Apple South Asia, in charge and responsible for growing sales from 3,000 billion / year to over 8,000 billion / year. Won Apple South Asia’s highest growing retail manager award!

With experience in Customer Service (since 1997), Customer Experience (2003 – 2015) and applying knowledge of Experience when working for Apple from 2015 – 2018; He was chosen by Ron Kaufman (#1 in the world in Customer Experience 2018 – 2023) as the exclusive implementation partner in Vietnam.

From 2018 up to now, he has successfully consulted, trained and accompanied businesses and chains such as: 30 Shine (15 months), Vua Nem (18 months), Dat Xanh Group (12 months), Vingroup and other member companies (2019 – 2023), Vietnam Airlines (2021 – present). He desires to bring methods and methods to help Vietnamese businesses improve their service level, creating more value for colleagues, partners and Vietnamese people.