Nguyen Duong is a pioneering expert in Customer Experience (CX) in Vietnam, recognized for his innovative approach in shaping sustainable business success through customer and employee engagement. As the founder of VPERIA (formerly CEM Partner), he has helped numerous companies redefine their CX strategies. With extensive international experience and a leadership background at Singtel and Viettel, Nguyễn Dương has trained and coached thousands of leaders. He is also a member of the Forbes Global Coaches Council.