8:00
Check-in
PHIÊN TOÀN THỂ
8:30
Opening Session

Welcome & Introduction
Opening Speech by CSMO: Mr. Trần Ngọc Anh, Chủ tịch CSMO Việt Nam; Founder & CEO MGi PropTech
Welcome Speech by VinUni: Prof. John Evans
Appreciation & Trophy Presentation to Sponsors and Partners

9:00 Phòng chính
Keynote 1: Green Consumption and Export
  • Mr. Stephen Kreppel, CEO, the Nation Consultancy
9:30
Keynote 2: Sustainable for development or Develop sustainably: which one should we choose?
  • Mr. Trần Bằng Việt, Senior Consultant – CEO Đông A Solutions
10:00
Keynote 3: AI’s Impact on Sustainable Marketing: The Next 5 Years
  • Prof. Marc Kramer, Co-program Director, MBA Program, VinUni
10:30
TEA/COFFEE BREAK
10:45
Fireside Chat: The Path to Sustainable Development for Vietnamese Agriculture to Conquer Global Markets
  • Ms Nguyễn Thị Thành Thực,   Founder, Chairman, CEO Autoagri
  • Facilitator: Mr. Lê Quốc Vinh,  Chairman Le Bros,Vice Chairman CSMO Vietnam
11:15
Panel Discussion: Sustainable development – business strategy or ethical choice?
  • Mr. Trần Bằng Việt,  Senior Consultant – CEO Đông A Solutions
  • Mr. Trần Tuấn Việt, CMO, F88
  • Mr. Stephen Kreppel, CEO,  the Nation Consultancy
  • Ms Huỳnh Thị Xuân Liên,  Chairwoman CAO Fine Jewellery, Vice Chairman CSMO
12:15
LUNCH BREAK
Panel 1 – Hội trường lớn
ESG and business ethics
13:30
Speech 1: Driving Sustainable Growth: The Role of ESG and Business Ethics in Vietnam’s Industrial Landscape
  • Mr. Koen Soenens, General Sales and Marketing Director,  DEEPC Industrial Zone
14:00
Speech 2: Phuc Sinh Group – ESG Journey of over a Decade
  • Mr. Phan Minh Thông, Chairman Phúc Sinh Group
14:30
Panel Discussion
  • Mr. Xavier Depouilly, General Manager, Indochina Research (Vietnam) Ltd
  • Mr. Phan Minh Thông, Chairman Phúc Sinh Group
  • Mr. Koen Soenens, General Sales and Marketing Director, DEEPC Industrial Zone
  • Mr. Dương Ngọc Dũng, CMO, Rox Group
  • Moderator: Ms Nguyễn Thị Minh Hiền, Head of PRAd Department, Academy of Journalism and Communication
Panel 2 – Phòng C401
Sustainable corporate culture development
13:30
Speech 1: Developing sustainable business through culture
  • Mr. Nguyễn Đình Thành, Co-Founder, Elite PR School
14:00
Speech 2: Lessons in building corporate culture in rapidly growing businesses
  • Mr. Trần Tuấn Việt, CMO, F88
14:30
Panel Discussion
  • Mr. Nguyễn Đình Thành, Co-Founder, Elite PR School
  • Ms Đỗ Thuỳ Dương, Founder & CEO, TalentPool
  • Ms Trần Thị Thu Trang, Chairman, HanelPT
  • Mr. Trần Tuấn Việt, CMO, F88
  • Moderator: Ms Đỗ Hải Đăng, , CEO Le Bros
Panel 3 – Phòng C102
Sales & marketing in green transformation strategies
13:30
Speech 1: From Green Strategy to Action: Sales & Marketing Driving Sustainable Change
  • Mr. Trần Huy Bảo Giang, CEO, FPT Digital
14:00
Speech 2: Leveraging Green Transformation to Build a Sustainable Brand in Vietnam’s Real Estate Market
  • Ms. Đỗ Ngọc Diệp, Project Manager for Green Buildings and Climate Change Adaptation at the International Finance Corporation (IFC) of the World Bank (WB)
14:30
Panel Discussion
  • Ms. Đỗ Ngọc Diệp, Project Manager for Green Buildings and Climate Change Adaptation at the International Finance Corporation (IFC) of the World Bank (WB)
  • Ms Võ Hồng Hạnh,  Director of Marketing & Communications, BUV
  • Mr. Trần Huy Bảo Giang, CEO, FPT Digital
  • Mr. Bùi Quý Phong, Vice Chairman CSMO Vietnam; Founder DeepB
  • Moderator: Ms. Phan Minh Thu, Chairman, Senplus
Panel 4 – Phòng C402
Customer experience and customer relations based sustainable values
13:30
Speech 1: Top best case studies of Building Customer Relationships Based on Sustainable Values
  • Mr. Nguyễn Dương, Founder & Chairman, Vperia
14:00
Speech 2: Customer Experience Rooted in Human Experience
  • Ms. Đặng Thuý Hà, Consumer Insights Director, NielsenIQ Vietnam
14:30
Panel Discussion
  • Mr. Nguyễn Dương, Founder & Chairman, Vperia
  • Ms. Đặng Thuý Hà, Giám đốc nghiên cứu hành vi khách hàng, NielsenIQ Việt Nam
  • Ms. Phan Thanh Hương, Director of Marketing and O2O, Vinmec Healthcare System
  • Mr. Nguyễn Lưu Thanh Minh, CEO First Solution
  • Moderator: Ms. Nguyễn Vân Anh, Head of Department Alumni, Industry and Development, VinUniversity
Panel 5 – Phòng A101
Sustainable Marketing
13:30
Speech 1: Applicable Brand Tree Model and a sustainable development vision
  • Mr. Nguyễn Tiến Huy, CEO, Pencil Group
14:00
Speech 2: Strategies for Building and Sustaining a Sustainable Customer Community
  • Ms. Nguyễn Nữ Như Khuê, CEO, AI Activ (Dat Viet Group)
14:30
Panel Discussion
  • Ms. Chu Thanh Trang, Head of Brand and Communication Strategy
  • Mr. Nguyễn Tiến Huy, CEO, Pencil Group
  • Ms Nguyễn Nữ Như Khuê, CEO, AI Activ (Dat Viet Group)
  • PhD.Jenny Dung Le, Assistant Professor in the College of Business and Management, VinUniversity
  • Ms. Trần Thị Thanh Mai, General Director Kantar Media Vietnam
  • Moderator: Mr. Phạm Ngọc Linh, CEO Unique
Panel 6 – Hội trường lớn
Product development in sustainable strategy
15:45
Speech 1: Silver Economy – Building an economy for the elderly in a socially sustainable direction
  • Vu Anh Dung, PhD, College of Arts and Sciences, VinUni
16:15
Speech 2: Development of sustainable product and service
  • Mr. Xiang Song, CEO Focus Media
16:45
Panel Discussion
  • Vu Anh Dung, PhD, Dean College of Arts and Sciences, VinUni
  • Mr. Nguyễn Châu Á, Founder & CEO, Oxalis
  • Nguyễn Bình Nam, CEO Opla CRM
  • Mr. Xiang Song, CEO Focus Media
  • Ms. Phạm Ngọc Mai Anh, Co-Founder & CEO, OnAir
  • Moderator: Mr. Vũ Quý Tâm, CEO CSMO Miền Nam
Panel 7 – Phòng C402
Green communication and social responsibility
15:45
Speech 1: From Human Atct Prize towards a mindset of Corporate Social Responsibility
  • Ms. Phan Đặng Trà My, Vice President, VCCorp
16:15
Speech 2: The Relationship Between Businesses and Social Responsibility: Building Sustainable Value
  • Ms. Nguyễn Thị Ngọc Bích, Co-Founder & CEO Cỏ Cây Hoa Lá
16:45
Panel Discussion
  • Ms. Phan Đặng Trà My, ,Vice President, VCCorp
  • Ms Trần Mai Anh, Communication General Manager Vietnam Airlines
  • Moderator: Mr. Nguyễn Đình Thành, Co-Founder, Elite PR School
Panel 8 – Phòng A101
Sustainable sales and e-commerce strategy
15:45
Speech 1: Sustainable E-commerce Growth in the Digital Era: Challenges, Opportunities, and Solutions
  • Mr. Phạm Hoành Sơn, CGO,  ACCESSTRADE
16:15
Speech 2: Online Merge Offline: A Long-Term Omnichannel Strategy in Marketing & Sales for Businesses
  • Mr. Phan Hải, Group Managing Director Xanh & Partner
16:45
Panel Discussion
  • Mr. Nguyễn Dũng, Chairman, VECOM
  • Mr. Phan Hải, Group Managing Director Xanh & Partner
  • Mr. Nguyễn Tiến Thành, CEO Ori
  • Mr. Phạm Hoành Sơn, CGO,  ACCESSTRADE
  • Moderator: Mr. Tạ Bảo Long, Branch Director HCMC of Le Bros
Panel 9 – Phòng C102
Sustainable human resource development
15:45
Speech 1: Leadership and team development for Sustainable Business Growth
  • Ms. Phạm Thị Mỹ Lệ, Chairman, Le & Associates
16:15
Speech 2: The Endless Battle: Sales and Marketing – From Conflict to Collaboration for a Sustainable Future
  • Mr. Trần Anh Tú, President & Founder, interstellar
16:45
Panel Discussion
  • Ms. Phạm Thị Mỹ Lệ, Chairman, Le & Associates
  • Mr. Lê Thanh Lâm, CEO & Co-Founder TopSkills
  • Mr. Lê Hồng Phúc,  Chairman VNHR
  • Mr. Trần Anh Tú, President & Founder, interstellar
  • Moderator: Ms. Vũ Hạnh Hoa, Founder & CEO, JoyUni
Panel 10 – C401
Building sustainable agency/client relationships
15:45
Speech 1: The Partnership Bond between Businesses & Consultants
  • Mr. Nguyễn Tiến Huy, CEO, Pencil Group
16:15
Speech 2: :Building a strategic and long term relationship between client and agency
  • Mr. Phan Khôi, CMO,  Bitexco JSC
16:45
Panel Discussion
  • Mr. Nguyễn Tiến Huy, CEO, Pencil Group
  • Mr. Phan Khôi, CMO,  Bitexco JSC
  • Mr. Lê Hồng Hải Nhân, Founder & CEO, GeekUp
  • Ms Ngô Phương Thảo, Deputy Director SEONGON
  • Ms. Nguyễn Thị An Hà, Head of Marketing and Customer Experience, Talentnet Group
  • Moderator: Ms. Lê Ngọc Hồng Ánh, Head of Revenue, GeekUp
17:45
ENDING DAY 1
17:45
GALA DINNER/NETWORKING