Welcome
Opening Session
Host: Mr. Le Quoc Vinh - Vice President, CSMO Vietnam; Chairman, Le Bros
Welcome remark: The College of Business and Management (CBM), VinUniversity
Speaker: Mr. Tran Ngoc Anh - President CSMO Vietnam; Founder & CEO, MGI PropTech
Keynote 1: Digital experience trend - breakthrough creations
Speaker: Mr. Hoang Nam Tien - Chairman, FPT Telecom
Keynote 2: Interaction between physical experience and digital experience
Speaker: Mr. Nguyen Duong - Founder, CEM Partner
Keynote 3: Welcome to a new digital world
Speaker: Prof. Werner Kunz - The College of Business and Management (CBM), VinUniversity
Coffee/Tea Break – Networking
Keynote 4: Into the multidimensional Commerce with Meta: Today & Future
Speaker: Mr. Viet Hoang - Consumer Tech, FinServe & Telco Solution Lead, Meta Vietnam
Keynote 5: Reinvent Customer Experience through Design Thinking
Speaker: Ms Nguyen Quynh Trang - Vice President, CSMO Vietnam; Design Thinking Coach
Round Table: Digital experience in CX-optimization strategy
Panelists:
Prof. Phan Quang Tuan - HKU Business School
Mr. Nguyen Duong - Founder, CEM Partner
Ms Truong Ly Hoang Phi - Chairman & CEO IBP, Vice Chairman, Ho Chi Minh City Young Business Association (YBA), Founder Business Startup Support Center (BSSC)
Mr. Tran Nguyen Vu - Head of Enterprise Business, Amazon Web Services Vietnam
Moderator: Ms Huynh Thi Xuan Lien - Vice President, CSMO Vietnam
Lunch Break – Networking
Session 1: Customers in the digital environment
Speech: Customers in the digital environment
Speaker:
Ms Dang Thuy Ha - Director, Northern Region, NielsenIQ Vietnam
Speech: Building corporate culture in digital world
Speaker: Mr. Nguyen Dinh Thanh - Founder, Elite PR School; Vice President, Digital Transformation Strategy Institute (DTSI)
Panel: Customers in the digital environment
Panelists:
Ms Dang Thuy Ha - Director, Northern Region, NielsenIQ Vietnam
Mr. Nguyen Dinh Thanh - Founder, Elite PR School; Vice President, DTSI
Dr. Doan Dang Khoa - The College of Engineering & Computer Science (CECS), VinUniversity
Mr. Nguyen Hai Trieu - Founder & CEO, Prime Data
Moderator: Ms Huynh Thi Xuan Lien - Vice President, CSMO Vietnam
Session 3: Digital transformation and technology application in the tourism industry
Speech: How to win the digital minds and analog hearts of today's customers? Loyalty playbook to build customer relationships using loyalty strategies
Speaker: Mr. Jan Svorobovic - Sales Director, Comarch
Panel: Digital transformation and technology application in the tourism industry
Panelists:
Mr. An Bui - Head of business Marketing Tik Tok Vietnam
Mr. Tran Tuan Viet - CMO, TNG
Mr. Jan Svorobovic - Sales Director, Comarch
Vietnam Airlines Representative
Moderator: Dr. Phi Thi Linh Giang - The College of Business and Management, VinUniversity
Parallel discussion sessions
Session 5: Creating digital experiences with pioneering technologies: Artificial Intelligence, AR, VR, MR, blockchain, metaverse and more…
Speech: AI solutions to increase the efficiency of digital experience activities & AI trends in the world
Speech: Applying Artificial Intelligence/Big Data to increase customer experience and business efficiency
Speaker: Mr. Nguyen Kim Anh - Director of Virtual Assistant Technology Division VinBigData
Panel: Creating digital experiences with pioneering technologies: Artificial Intelligence, AR, VR, MR, blockchain, metaverse and more…
Panelists:
Mr. Nguyen Kim Anh - Director of Virtual Assistant Technology Division VinBigData
Mr. Nguyen The Duy - Founder & CEO, ADT Creative
Ms La Thu Thuy - COO & Co-founder V2B Labs; CMO CreatorNetwork
Mr. Nguyen Manh Hai - Chief Strategy Officer, Viettel Cyberspace Center
Moderator: Ms Nguyen Quynh Trang - Vice President, CSMO Vietnam; Design Thinking Coach
Parallel discussion sessions
Session 7: Digital transformation and technology application in the education
Speaker: Prof. Phan Quang Tuan - HKU Business School
Speech: The future of education in the digital age
Speaker: Mr. Dam Quang Minh - Head of the K-12 Committee, EQuest Education Group
Panel: Digital transformation and technology application in the education
Panelists:
Prof. Phan Quang Tuan - HKU Business School
Mr. Nguyen Trong Tho - Chairman iNET, Founder Unica
Mr. Dam Quang Minh - Head of the K-12 Committee, EQuest Education Group
Moderator: Associate Prof. Phan Thi Thuc Anh - Agile Innovation Center, VinUniversity
Parallel discussion sessions
Session 9: Voices of Youth - A Dialogue Between Generations of Marketers
Panel: Voices of Youth - A Dialogue Between Generations of Marketers
Panelists:
Mr. Tien Lieu - Head of Digital Transformation, CSMO Vietnam; CEO, NextJobs; Expert in creating Digital Sales jobs for employees
Mr. Tran Nguyen Phi Long - Head of Retail Marketing, PNJ
Ms. Hoang Thi Thao Anh - CMO Adsota
Mr. Le Quoc Anh - Senior Creative Planner, Le Bros
Ms Le Phuong Ngan - CBM student, VinUni
Mr. Pham Nguyen The Anh - CBM student, VinUni
Moderator: Ms Vu Hanh Hoa - Deputy Head of Content Department, CSMO Vietnam
Coffee/Tea Break – Networking
Parallel discussion sessions
Session 2: Digital Content Creation
Speech: 5 Trends of Content Creation combined with technology to serve the transformation goals
Speaker: Ms Phan Dang Tra My - CEO, Admicro; Vice President, VCCorp
Speech: Applying new technologies to create, protect and distribute digital content
Speaker: Ms Nguyen Dang Quynh Anh - Co-Founder & COO, SPAC3SHIP; Chief Strategy Officer,Topebox JSC; Former Chairwoman, Yeah1 Edigital; Group COO/ CEO at Yeah1 Group/ GIGA1; Former Country Head, Viber Vietnam
Panel: Digital Content Creation
Panelists:
Ms Phan Dang Tra My - CEO, Admicro; Vice President, VCCorp
Ms Do Thi Hai Dang - CEO, Le Bros
Ms Nguyen Dang Quynh Anh - Co-Founder & COO, SPAC3SHIP; Chief Strategy Officer,Topebox JSC; Former Chairwoman, Yeah1 Edigital; Group COO/ CEO at Yeah1 Group/ GIGA1; Former Country Head, Viber Vietnam
Moderator: Mr. Dinh Tien Dung - Creative Director, FPT Play
Parallel discussion sessions
Session 4: Data-driven sales and marketing solutions
Speech: CDP - customer experience optimization
Speaker: Mr. Dinh Le Dat - CEO, ANTSOMI
Speech: Top 10 tips/best practices for success in customer data & experience platform implementation (CDxP)
Speaker: Mr. Jack Nguyen - Regional Managing Director, SEA | Insider
Panel: Data-driven sales and marketing solutions
Panelists:
Mr. Jack Nguyen - Regional Managing Director, SEA | Insider
Mr. Nguyen Tuan Khang - Country Manager, IBM Software
Mr. Dinh Le Dat - CEO, ANTSOMI
Mr. Francisco Heranz 'Paco' - Founder, FLYDE
Moderator: Dr. Le Duy Dung - The College of Engineering & Computer Science (CECS), VinUniversity
Parallel discussion sessions
Session 6: Digital transformation and technology application in the retail industry
Speech: Digital transformation and technology application in the retail industry
Speaker: Ms Le Huynh Phuong Thuc - CEO, Guardian Vietnam
Speech: How retailers can survive & thrive in an inflationary world
Speaker: Ms. Hua Que Lan - Senior Solution Engineer, Salesforce
Panel: Digital transformation and technology application in the retail industry
Panelists:
Ms Le Huynh Phuong Thuc - CEO, Guardian Vietnam
Mr. Nguyen Anh Cuong - Founder & CEO, Fundiin
Ms. Hua Que Lan - Senior Solution Engineer, Salesforce
Mr. Tran Nguyen Phi Long - Head of Retail Marketing, PNJ
Mr Nguyen Lam Thanh - TikTok Viet Nam Representative
Moderator: Ms Phan Minh Thu - Head of Content Department, CSMO Vietnam
Parallel discussion sessions
Session 8: Digital transformation and technology application in the real estate industry
Speech: RealtorX - Digital experience in Sales & Marketing of the real estate industry
Speaker: Mr. Nguyen Quang Duc - Commercial Director, former Digital Marketing Director, Vinhomes
Panel: Digital transformation and technology application in the real estate industry
Panelists:
Mr. Nguyen Quang Duc - Commercial Director, former Digital Marketing Director, Vinhomes
Mr. Nguyen Quoc Anh - Deputy General Director
Moderator: Ms. Nguyen Phung Minh Hang CEO Cen Academy
Session 10: Conquer GenZ, the future customers
Speech: GenZ – the Force of Disruption
Speaker: Mr. Nguyen Phu Cuong - Marketing Advisor Biti's; Founder of C+P Consulting Asia
Panel: Conquer GenZ, the future customers
Panelists:
Representatives from Nielsen/Kantar
Mr. Nguyen Xuan Son - Country Operations Manager, Staffing and Outsourcing services, ManpowerGroup Vietnam
Mr. Do Tuan Hai - CEO The A List, The Influencer Vietnam
Mr. Nguyen Phu Cuong - Founder & CEO, C+P Consulting Asia, former CMO Biti’s
Ms Giap Vu Nam Duong - CBM student, VinUni
Ms Hoang Khanh Linh - CBM student, VinUni
Moderator: Ms Vu Hanh Hoa - Deputy Head of Content Department, CSMO Vietnam
Closing Session: Summary of VSMCamp 2022 - Wrap up
Speaker: Mr. Le Quoc Vinh, Vice President - CSMO Vietnam; Chairman, Le Bros
Head of organizing committee VSMCamp & CSMOSummit
Networking Party
Welcome
Opening Session
Host:
Ms Huynh Thi Xuan Lien - Vice President, CSMO Vietnam &
Ms. Nguyen Quynh Trang - Vice President, CSMO Vietnam, Design Thinking Coach
Keynote 1: Human in in digital experience
Speaker: Mr. Le Quoc Vinh - Vice President, CSMO Vietnam; Chairman, Le Bros
Keynote 2: The Digital CMO - Maximizing The Leadership Opportunity
Speaker: Mr. Soumitra Sen - BOD Member, CMO Council
Panel Discussion 1: Managing digital experiences in sales and marketing strategies: technology vs. human
Panelists:
Ms. Hua Que Lan - Senior Solution Engineer, Salesforce
Ms Nguyen Thi Minh Giang - Partner of Leaders and Culture NEWING; Former Partner of Mekong Capital
Mr. Soumitra Sen - BOD Member, CMO Council
Moderator: Mr. Le Quoc Vinh - Vice President, CSMO Vietnam; Chairman, Le Bros
Coffee/Tea Break – Networking
Keynote 3: Strategic Foresight and Scenario Planning
Speaker: Mr. Hoang Dao Hiep - CEO Arena Management & Services, Former CEO Saatchi & Saatchi, Former Deputy GD Sabeco, Former CMO Nestlé Vietnam
Keynote 4: Building an integrated digital experience for an ecosystem
Speaker: Mr. Duc Phung - CEO Gojek Vietnam
Keynote 5: Digital Experience in hybrid working environment
Speaker: Mr. Phung Viet Thang - Sales Director of Public Sector and Enterprises, A member of Management Board, Microsoft VietNam
Lunch Break – Networking
Host: Ms Huynh Thi Xuan Lien - Vice President, CSMO Vietnam
Keynote 6: Digital transformation for marketing & sales associated with CDP, Marketing Automation & Personalization trends
Speaker: Mr. Le Hong Quang - Deputy General Director, MISA Corporation
Keynote 7: Inbound marketing technology for Vietnam market
Speaker: Mr. Tuan Ha - CEO, VinaLink
Coffee/Tea Break – Networking
Panel Discussion 2: Digital transformation in sales and marketing from a practical perspective
Panelists: Mr. Tuan Ha - CEO, VinaLink
Mr. Phung Viet Thang - Sales Director of Public Sector and Enterprises; A member of Management Board Microsoft Việt Nam
Mr. Do Bui - Founding Partner & CEO, ThinkZone Ventures
Mr. Le Hong Quang - Deputy General Director, MISA Corporation
Moderator: Ms Nguyen Quynh Trang - Vice President, CSMO Vietnam; Design Thinking Coach
Panel Discussion 3: The influence of big data and artificial intelligence in sales and marketing strategies
Speaker: Mr. Thong Do - Founder, Palexy
Mr. To Manh Tuan - Managing Director, DXCON
Ms. Nguyen Thi Phuong Lien - Head of Marketing, VinBigData
Mr. Nguyen Huu Hien - CEO Creativa
Moderator: Dr. Trinh Viet Dung - The College of Business and Management (CBM), VinUniversity
Keynote 8: Digital Experience Architecture - New Branding Strategy
Speaker: Mr. Bui Quy Phong - Vice President, CSMO Vietnam; Founder, Asian Branding
Keynote 9: Social Impact: Even Not-For-Profit Can Benefit from Better Marketing
Speaker: Mr. Francisco Heranz ‘Paco’ - Founder, FLYDE
Closing Session
Speaker: Mr. Le Quoc Vinh - Vice President, CSMO Vietnam; Chairman, Le Bros
Head of organizing committee VSMCamp & CSMOSummit