Chu Thanh Trang is the Head of Brand and Communication Strategy at Phu Nhuan Jewelry Joint Stock Company (PNJ), a market leader in Vietnam’s jewelry industry. With over 14 years of experience in branding, integrated marketing, and digital communication, Trang has a deep understanding of how to leverage digital, social, and influencer channels for brand success. She has previously worked at renowned agencies like Leo Burnett Vietnam and Wunderman Thompson Vietnam, focusing on creating impactful brand experiences across the consumer journey.